Posted on September 30, 2009, 10:57 pm, by Tim M, under
Heresy News.
After 7 (close to 
years in operation, Heresy Snowboarding will be ceasing operation for the foreseeable future.
We’ve battled to stay a small, people and quality-focussed company operating on a budget; but without the mass market capital and huge scale and marketing budget, it’s becoming increasingly difficult to ship inventory globally in a cost effective manner as well as constantly providing uncompromisingly good designs. Given the high overheads in design, inventory and so on, we need to make a lot of sales – this is not happening.
Posted on September 15, 2009, 9:47 pm, by Tim M, under
Heresy News.
My problem is that I got jaded and started despairing about our future on this planet and about our insatiable need for stuff. I forgot the joy of standing at the top of a run with 2ft fresh.
So, here’s the deal. I’m sorry. I stuffed up. I got way too negative. And now I said that, I’m going to fix it.
Sometimes, we get so lost in our little world of snowboarding, we lose sight of what else is going on.
Readers of this site would know I’m a really passionate environmentalist; I care, a lot.
One of my problems is I am always talking about the bad stuff. Hope sells, despair doesn’t.
