Heresy Snowboarding

After 7 (close to years in operation, Heresy Snowboarding will be ceasing operation for the foreseeable future.

We’ve battled to stay a small, people and quality-focussed company operating on a budget; but without the mass market capital and huge scale and marketing budget, it’s becoming increasingly difficult to ship inventory globally in a cost effective manner as well as constantly providing uncompromisingly good designs. Given the high overheads in design, inventory and so on, we need to make a lot of sales – this is not happening.

My problem is that I got jaded and started despairing about our future on this planet and about our insatiable need for stuff. I forgot the joy of standing at the top of a run with 2ft fresh.

So, here’s the deal. I’m sorry. I stuffed up. I got way too negative. And now I said that, I’m going to fix it.

If you want to do some serious reading on climate change, check out this page from the Institute of Physics.

I must admit, I am having a lot of difficulty focussing on ski seasons and saving them. It’s hard to focus and worry about ski seasons when there’s a lot more at stake.

Options -
1 – Do nothing
2 – Do something

Thanks for checking back, we really appreciate it.Here’s why I love Jeremy Jones.

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Warning: this post might piss off parts of the Australian snow industry (if so, too bad).

I recently was discussing climate change with an Australian ski industry executive, who was confident of the season ahead due to Lake Eyre filling up (let’s leave aside the fact that Eyre may fill more often due to increasing tropical/subtropical storm activity in QLD and NSW).

Yes. We believe that climate change (with resultant warming) is occuring.
Yes, the planet has warmed and cooled of it’s own accord.

But never this fast.

Why are we still debating this I wonder? Because the debate is getting in the way of action.

Yes.

We have new tshirts (a lot, actually), and I dig them all (for once, everything came out perfectly).

Check out these Sustainable Snowboarding ones – unisex cut for now, but I think they will rock. Heresy logo is on the back rear armpit/back area.

Anti global warming or climate change proponents (some call them crackpots…I suppose some like Andrew Bolt are) really make it easy these days. I totally concede that skepticism in science is needed, but:
1. We only have one Earth – the risks in listening to denialists are way, WAY too high
2. There is overwhelming evidence to refute denialist claims.