Inaction Frustration – it’s not easy being sustainable
But at the end of this arid late-summer afternoon, Schendler is feeling anything but triumphant. He pulls a company sedan to the side of a dirt road and turns off the motor. “Who are we kidding?” he says, finally. Despite all his exertions, the resort’s greenhouse-gas emissions continue to creep up year after year. More vacationers mean larger lodgings burning more power. Warmer winters require tons of additional artificial snow, another energy drain. “I’ve succeeded in doing a lot of sexy projects yet utterly failed in what I set out to do,” Schendler says. “How do you really green your company? It’s almost f—— impossible.