So long and thanks for all the shoes (Heresy is shutting its doors)
After 7 (close to 
years in operation, Heresy Snowboarding will be ceasing operation for the foreseeable future.
We’ve battled to stay a small, people and quality-focussed company operating on a budget; but without the mass market capital and huge scale and marketing budget, it’s becoming increasingly difficult to ship inventory globally in a cost effective manner as well as constantly providing uncompromisingly good designs. Given the high overheads in design, inventory and so on, we need to make a lot of sales – this is not happening.