Heresy Snowboarding

After 7 (close to years in operation, Heresy Snowboarding will be ceasing operation for the foreseeable future.

We’ve battled to stay a small, people and quality-focussed company operating on a budget; but without the mass market capital and huge scale and marketing budget, it’s becoming increasingly difficult to ship inventory globally in a cost effective manner as well as constantly providing uncompromisingly good designs. Given the high overheads in design, inventory and so on, we need to make a lot of sales – this is not happening.

Warning: this post might piss off parts of the Australian snow industry (if so, too bad).

I recently was discussing climate change with an Australian ski industry executive, who was confident of the season ahead due to Lake Eyre filling up (let’s leave aside the fact that Eyre may fill more often due to increasing tropical/subtropical storm activity in QLD and NSW).

Anti global warming or climate change proponents (some call them crackpots…I suppose some like Andrew Bolt are) really make it easy these days. I totally concede that skepticism in science is needed, but:
1. We only have one Earth – the risks in listening to denialists are way, WAY too high
2. There is overwhelming evidence to refute denialist claims.

Well after our NO-PERSON shred at Mt Buller on Tuesday, we’re super stoked there’s a lift open tomorrow.

Lifts. In Australia. At the start of May!

We just waxed our new Shark/Amaze reverse camber.

The Australian BOM analyses the recent SE Aust heatwave

If you’re new here, you may want to subscribe to my RSS feed to get all the latest news. Thanks for visiting, we really appreciate you checking us out!Not scared? Think the cold weather means “dude global warming is a hoax dude”.
Dead wrong. Key word there is dead.
This is not a test on a test [...]

Why acting on climate change won’t prove expensive.

Read why global cooling is a furphy.

Australian heatwave linked to climate change?

CO2 marches higher