BRAND
By the people for the people.
Remember, we're snowboarders too. We stay at the same places, party at the same places, ride the same runs, fall in the same places, have fun with friends on the same cornices.
It is always nice running into each other on the slopes or at our favorite wintry resort hotels where we can play games together at casino.com and other sites, but it is even nicer to be in regular contact! Besides, that's what internet is made for!
Our online community allows you to directly give us feedback on areas you think we're doing well, and in areas where we can improve. We even encourage you to give us design feedback, and submit designs for consideration. You are the brand. You help shape us. You can take pride in the company and personal involvement.
We work with other artists who generally are snowboarders to bring different ideas and perspectives to the brand - we want to celebrate snowboarding's diversity and creativity.
We see a way to do it better. More subtle. The thinking snowboarder's brand. "What's that top? It's rad!" "Oh it's a Heresy." Board and clothing graphics that weren't just vomit-bombed and shipped into shops to sell. Graphics and product that was practical but meant something to us and to the buyer. Brands have sacrificed quality for profit and innovation for safe ground. We never wanted to be safe. We wanted to be different, edgy, always moving, always dynamic. "What's that? You want a catalogue? Nnnnope, get online and check it, we update our range every few months." We never want to stand still. Always evolving. Moving. Changing. Mimicry and competing on margin and market power is the old school paradigm. The new mercenary company pops up here; deploys ideas, disappears and pops up somewhere else. The elusive innovator. We are the Guild of Powder Assassins. We arrive in the night to change things and drop a cat amongst the pigeons then disappear, only to reappear and repeat.
Not available in shops.
We thought long and hard about this. We realised it will make a lot of people in the industry angry. Don't get us wrong, shops have their place. This, however, is not for us.
We are represented locally by representatives at mountains all over the world. These reps believe in Heresy like we do. They're lifties, bar staff, ticket sellers. They're your friends. It is through this grass-roots representation, or online, that you can get our product.
These people can show you the product, and explain why we do what we do. They are your local, hands-on, intimate support and contact. They are encouraged to support locally, to have BBQs, info nights, room parties etc to both inform and thank you.
By operating like this, we can reinvest in the brand and in snowboarding, and keep the price you pay very affordable. This is a symbiotic relationship which provides you with quality product you can be proud of using, whilst supporting snowboarding, and supporting those who make the product and the environment. This is how the world can be. Everyone wins.
We want an army of cheerleaders for a new type of snowboarding company. One that represents you. Is you. You are the army. You are Heresy.
